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Teena, so the blurb said, was “too tall, too plump, too shy” but found solace from her “favorite magazine for the tip-off on the clothes she wears, the food she eats, the lipstick she wields.” Because of this deep understanding of their audience (and their insecurities) Seventeen were able to write articles that spoke directly to their readership. Given that they’re still going strong, it clearly works for them! Cleared Take the time and effort to serve and delight them at every possible touchpoint. Demonstrate that you know they're savvy and sensible through honest marketing. Be considerate through your sales process, and don't cast them by the wayside once they become customers. Provide the kind of customer service that they'll want to talk about